February 10, 2021
Admissions & Marketing Subcommittee Minutes
Committee Members Present:
- Karen Clark
- Lisa Elliott
- Jen Norman
- Frank Graves
- Aranza Torres
- Dustie Hamilton
- Stephanie Maultsby
- Becky Parker
- Londa Carriveau
Committee Members Absent:
- Shawn Trochim
- Annette Scott
- Amanda Straten
Agenda Topics:
- Updates since last meeting
- Karen & Lisa gave brief report to Steering Committee (overview)
- Any further updates?
- None
- Admissions/Recruiting Plan discussion
- Karen reviewed plan with committee
- How important are elementary/middle school tours and how much emphasis should we focus on the younger demographic
- Karen reviewed plan with committee
- Recommendation(s) discussion
- Local ISD partners (parent outreach) (External reach)
- Strategy to reach the nontraditional students (parents)
- Research new target audiences (External reach)
- Focusing more on nontraditional prospective students
- Faculty & Staff Engagement program (Internal reach)
- Strategy to educate faculty & staff about how to tell our story in the community
- Other business discussed
- Affordable option for students with financial needs – Possibly start contacting and reviewing FAFSA applications earlier and sooner after they fill them out. (Policy Change?)
- Cost of College presentations for HS students and parents
- LEED Mentor Program – leads a workshop on cost of college
- Local ISD partners (parent outreach) (External reach)
Action Items and Timelines:
- Each member will review the three possible recommendations (Local ISD partnerships and other external partnerships, Researching a new target audience(s), Faculty & Staff Engagement Program)
- Rank in order of priority (1 top; 3 last)
- Write the goal of each recommendations
- Write actions to accomplish the goal
- Write who will be responsible for implementation
- The committee will meet again in February to review the information each individual has reviewed and to decide which of the three to recommend to Steering Committee